Print has been an effective marketing strategy for decades and is often referred to as traditional advertising. From large banners and posters to small stickers and brochures, print materials are great for exposure and further branding a business to a local demographic. There are several styles of print materials that can be used to help your business grow, gain exposure, and increase leads.
Small materials like stickers, door hangers, brochures and promotional items can be effective for engaging and informing potential clients. While flyers, posters, and banners are more effective for catching the attention of walk-by traffic as well as displaying important information on a highly visible format.
No matter what marketing material you want to have created, you can have them professionally printed at PrintHound Production House. Our experienced staff and in-house printers allow us to offer some of the fastest turnaround times in Calgary. Contact PrintHound today with your print marketing question and project needs.
Door hangers are hung directly on a door of a home or business, forcing owners to engage with the marketing material. Door hangers can guarantee that your efforts reach the desired audience with the intent of driving sales. Door hangers can be crafted with a range of stocks, sizes, and finishes. Door hangers can effectively announce sales, or remind property owners that you are working in nearby areas or on a neighboring property.
Flyers are extremely cost-effective print products that help showcase sales or services and can act as a great take home item for tradeshow attendees and tradeshow printing. Flyers can also be effective in mail outs or when distributed similarly as door hangers. Flyers can help you capture more business in local areas or to enter new markets with new service offerings. Flyers offer completely custom design freedoms and can be printed in a range of stocks, sizes, and quantities. At PrintHound, we have flyer packages starting at just $14.00!
Brochures arguably offer the highest level of design freedom while containing an immense amount of useful information. With three panels, front and back, the different image and text ratios and panel layouts are nearly endless. Brochures can also be very effective for providing consumers or B2B connection with abundant information about your company, service and competitive advantages. Tradeshows, networking events, offices or storefronts are all great places to use brochures for advertising.
Stickers are very cost effective and can be strategically placed throughout different communities or in highly populated areas to boost your exposure and brand awareness. Stickers are effective for keeping your company top of mind for future service needs. Stickers can also be effectively gifted and then redistributed by your clients, friends, and employees. Stickers can even effectively complement other on-going marketing efforts creating a complete approach for your campaign. If you are looking for cost effective ways to boost the awareness of your business, consider stickers for your marketing needs.
Posters are great for attracting the attention of walk by traffic. You can get your brand noticed with extremely high-resolution and impactful imagery, coupled with strategically worded and placed text. Posters can be strategically placed in high traffic, consumer filled areas such as tradeshows and other events. Posters can also remain posted for long periods of time allowing them to provide on-going exposure. At PrintHound we can offer poster print services for regular 8.5” x 11” and 11” x 17” posters, as well as 18” x 24” and 36” x 48” oversized posters.
Promotional items are most often used at trade shows or other networking events. After an attendee visits the booth the item can be given to them as a small gift as a token of your appreciation. T-shirts, pens, mugs, USBs, magnets and more can all act as effective promotional items. Consider using items that will be memorable, creative a reused to act as continued reminders of your business. Even flyers & brochures can be used as takeaway items. Allocating more valuable promotional items with very interested clients, while having an abundance of less costly items to give out to less interested individuals helps to get the most from your promotional items.